Fire & Feast came to me because they wanted to show up more consistently online and build a social media presence that actually felt like them.

I manage their social media from start to finish, creating the content, planning and scheduling posts, keeping the feed looking cohesive, and making sure we are actually talking to and involving their community.

Because Fire & Feast is such a fun brand, we do not want their social media to feel overly polished or corporate. We use their brand colours and fonts to keep everything looking recognisable, but the content itself has plenty of personality. We showcase their products, create funny Reels, share things their audience can relate to, and find different ways to bring the community into the conversation.

And then there is Riaan. He is a big part of the Fire & Feast brand and, quite honestly, people love seeing him. So we use that to our advantage. He features regularly in the content, whether he is showing off a product, getting involved in a Reel, or simply being himself.

The goal has always been simple: make their social media feel like Fire & Feast.

Since taking over their social media, we have created a much more consistent presence for the brand, built a feed that feels cohesive, and created content that gets people stopping, watching, commenting, and engaging with the business.